THE IDEA
Home to the world’s largest catalog of recorded music and the top Spotify Holiday playlist, Universal Music Group has a diverse base of music fans. But one thing they can all agree on is free streaming and winning prizes. For the holiday season, we created an advent calendar featuring different artists, Spotify playlists and daily prizes — building and deepening UMe fan loyalty.
THE EXPERIENCE
Every day featured the Spotify playlist and one legacy artist for each of the 25 days of the campaign. In addition to learning more about the artists and streaming music, fans entered to win prizes and add gift sets to their holiday Amazon wish lists.
MY ROLE: Art Director