The Idea
Huggies needed to remake the brand to reflect their new “Enjoy the Ride” philosophy. Being both authentic and original was key. So we dove headfirst into the good, the bad, and the totally unexpected truths of parenting with wit and joy.
The EXPERIENCE
We created a huge photo library, a playful CRM program, lots of targeted ads, and a robust website with entertaining and useful content, e-commerce and loyalty rewards. Who knew diapers could be so much fun?
MY ROLE: Creative Lead, Art
Creative Director: Kerry Mellor
Copywriter: Lisa Burdige (ACD)
Creative Director: Kerry Mellor
Copywriter: Lisa Burdige (ACD)